EMAAL Cashmere

Cashmere is my absolute favorite product. It has been my whole life. It makes me feel warm and secure. Whenever I find myself in an uncomfortable place in the world or in an uncomfortable situation, the smell and warmth of my cashmere scarf immediately gives me the feeling that "everything will be OK." That may sound a little pathetic, but that's the way it is.

Cashmere and scarves have been part of my life for as long as I can remember. Even as a small child, I would secretly take my mother's cozy scarves to wrap myself in. They were and still are my preferred way to walk in the cold, they are my replacement for jackets and coats.

The name EMAAL is a personal story, it is the fusion of three names: Emma, ​​Magda & Alexandra. My two daughters and I. Emma and Magda share my passion for cashmere and scarves.